In what ways does your media product use, develop or challenge forms and conventions of real media?
Conventions of the thriller genre can be split into 4 subheadings, technical aspects, characters, narrative and sub-genres. Technical aspects consist of what makes a film, a film, e.g. cinematography, editing, sound and mise-en-scene, within cinematography lay camera angles, camera shots and camera movement, my thriller clip followed the basic structure of cinematography in order to achieve the final product, the group used tracking shots to identify the female victim and we used medium shots to identify the villain. Most of the shots used were medium shots and medium close-ups; this was because we didn't want to reveal too much, we made the audience consider what they are seeing. When it was time to edit our clips the group decided to order it 1-2-1, meaning, montage, murder, montage. Throughout the clip it was quick cutting, we made it clear enough to distinguish what was murder and what was montage by changing the contrast of the two clips, the murder was dark and the montage was light, by producing an obvious difference within the clips, it is clear to see the murder storyline progressing along with the montage, the pace of the film was backed via the score, it was louder when D and AJ were causing havoc in the area but became quieter when the murder was taking place, there wasn't a big jump of sounds between the two but it was noticeable.

We didn't need to use any ambient noises, the sound w
as practically muted and the score was played over, the opening 3 clips were introduced with claps, fade ins and fade outs, the rest of the opening scene was the score and cross cutting. We achieved high key and low key lighting within the film by editing the contrast which made the montage clips lighter than the murder clips, the location of our film was in Chiswick, but where we filmed, didn't look like it, D and AJ's hideout was in a friends shed, but we made it out to be in the same park where the murder took place so the location of the film was used and manipulated really well, there wasn't any key props, except the key to the hideout and the medium shot of D's wallet, the rest was uniform with the film. 
The costumes were how D, AJ and the murderer were distinguished, D and AJ wore hoods and woolly hats portraying they are teenagers and with there hoods up they are intimidating and the murderer wore a long coat, leather gloves and black boots which murderers are stereotyped to wear. The performance, costume and actor appearance were spot on, facial expressions, movement and body language were complimentary to each other, the costume was correct to the age group and time period and the actor appearance of all characters in the film were excellent, the murderer looked murderous in his costume, the female victim looked vulnerable and scared and the shop keepers were foreign so the actor appearance fell hand in hand.

These conventions can be split into classic and contemporary, classic being Alfred Hitchcock’s work e.g. “Psycho” and contemporary being Quentin Tarantino's work “Kill Bill”. We followed the classic structure for our film but because the story is modern we updated it, meaning we didn't make it a black and white film, we was going to but the effect wasn't the same and we didn't use any orchestral instruments for our score, but we did keep the vulnerable female victim.

The film in which we were influenced by when creating out film was “Kidult hood”, this is because we were filming where everyone would and should know, there were no high priced Hollywood actor's and our audience were 15+, the editing techniques came from “Bourne Identity” and “Psycho”. Our film can be identified as British not only because it has a sign saying “Chiswick” at the beginning but also the weather and the buildings, compared to American thrillers with there extravagant buildings and plots, major league actors and complicated twists.
How does your media product represent particular social groups?
The gender for the film suits both men and women but murder appeals to men slightly more than females, the age group is for the youths, so 15+, ethnicity suits everyone, the regional identity is in a West London urban area, the presumed sexuality for everyone is heterosexual this is because the sexuality issue isn’t addressed therefore the characters have an assumed heterosexual validity as this is the dominant group and the social class is working, the costumes our two main characters are wearing are stereotyped to be youths, hoods up, jeans down, I used stereotypes to progress my narrative more quickly, by casting the murder victim as female and the antagonist as male and out protagonist as male we are stereotyping so the clip is easily followed and in a since we can tell what may happen. The gender also helped by casting the victim as a female they are portrayed as negative characters because of how society sees youths now, I represented the characters this way because stereotypes are quick and easy to communicate information about the characters, our stereotypes don't challenge the representation, instead they follow in order to save time on our characters and not having to do background information via dialogue to introduce the characters, instead the way they are dressed tells their story already.
What kind of media institution might distribute your media product and why?
A media institution is either a company or organisation, there are three types of institution that films can be put in, mainstream, independent and art house, mainstream is all the Hollywood films with big budgets and high priced actors, independent is low budget films in British studios, art house is low budget and experimental work, my film fits into the independent sector because of the fact we didn't have a budget and we didn't have any famous actors but it wasn't creative and experimental to be in the art house sector. Mainstream films have big budgets, A-list cast and less challenging themes. Films can be distributed and exhibited in 4 main ways, cinema, film festivals, the internet and television. The cinema is major. All the mainstream films e.g. Hollywood films will be shown in the major chain cinemas, such as Vue, Odeon and Cineworld. Independent and art house cinemas are more likely to show independent films cinemas that are Waterman’s in Brentford, Electric in Notting Hill and Curzeon in Soho, examples of independent films include, Cube, Blood feast and Texas Chainsaw Massacre.
Film festivals are good, you are able to screen your short films and get feedback from the community and also directors go to these festivals so if your short film is good enough they may want to sign a contract with you, there are festivals focusing on student and independent films.
The internet has video sharing so you can get a worldwide view and your audience expands from the community to nationwide, so Youtube, Myspace and Facebook are all networking sites that you can upload the short film and get feedback, benefits include a global view, the fact that it targets a larger audience and it can be easily accessed.

The television especially terrestrial channels are good for your short film, BBC1, BBC2 and Channel 4 are all public service broadcasters, Channel 4 is the most likely to play the film as it has a remit to promote independent British films and they provide programming for minority audiences, e.g. youths and pensioners. I would distribute my media product firstly at a film festival where I may be able to get spotted by a potential director, from that point I’ll arrange something in which my short film may get shown on channel 4 maybe in the afternoon or before the major films come on in the evening, by that stage the film may show in independent cinemas. The only institution in which the film does not fit in, is mainstream because of the fact, the budget is low, there are no mainstream actors in it thus my audience isn't as big and there are no extravagant sets.
Who would be the audience for your media product?
My target audience are youths from the starting age of 15+, personally I think that my product is suitable for my target audience because there isn't any bad language, the content of the film isn't to extreme that it has to be an 18 certificate, there is enough action to hold the attention on the audience and it is in a local neighbourhood where the audience can visit themselves, it is like Darren Browns book “The Lost Symbol” you are able to visit the locations.
How did you attract/address your audience?
As a group we constructed audience feedback sessions and got sheets with a few simple questions, on average everyone was satisfied how relevant our film was to a thriller, 70% say it is quite relevant, everyone agreed that it is relevant to the target audience; some said that they didn't understand the montage because it was going too fast and some said that a humorous side showed more than the thriller side of the film. The theme and narrative attracted the audience because it was youthful, but also mature because of the fact it was based on a murder.

We constructed our film to make it relevant to our target audience by looking at films that the target audience watch to date and that was Kidulthood and Adulthood, we thought of how we can adapt traits from that film along with a thriller and make it into our own, the theme was modern, so was the score and the characters were all modern with classical attributes. Conventions used were the stereotype of the youths, this is so the audience can relate or at least understand, the results were successful and the audience liked it. In terms of content and theme we attracted the audience by making it appealing to youths but also the way it was filmed it can also be appealing to adults because it is about a serious matter.
What have you learnt about technologies from the process of constructing this product?
I used a blog to upload work, I used Youtube as research to look at other thriller openings also Google and Wikipedia helped with research about directors, new media technology has helped he production via copyright, the score we have playing is from a website where everything hasn't been copyrighted so we can use for out production, sound effects from the Apple computers also helped and so did the audience feedback (blog).
Non-linear software helped my production because we were able to be free with our recording, we could start with the middle the go on to the beginning, so we were more creative with our recording, if it was linear recording then if we did a slight mistake we would have to start from the beginning and do all of the work again, the film took shape in the editing process and we could see the storyboard that we thought of on screen so it was a big relief that it was coming to plan. The cameras we used to record were Mini-DV Camcorders, Eastenders uses DV tapes in order to make it real, rather than film that make the actors look more enhanced with more bright colours, DV did suit my film because it added realism to it all, especially at the end where we ran out of the shop with the shop keeper shaking his fist at us.
There were some limitations, sound being the biggest factor, because we were only using the sound from the camcorders recorder, also lighting, we had to improvise thus us using light and dark contrasts, but the natural light showed more realism.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
I learnt that natural light plays a big part and depending on the lighting depends on the mood you put across to the audience, my preliminary task was an eye opener, you have to make sure that there is a reason (camera shot) for you doing any action, e.g. opening a door, you need to get a shot of you putting your hand on the door first, I learnt fast, it became uniform to do an “understanding shot” before every main shot you do, editing and sound also helped me to complete my main task more successfully, I was able to get a better understanding of how to change and make sound and lighting more effective. Organisation played a big part, the storyboard, script and researching our locations whether it is in an open set or closed set, our final product was shot both in an open and closed set, the closed set being the greenery, it was a friends garden and the open set being outside on the road.












Additionally, the soundtrack of our media product is of an urban genre making it appeal to the tastes of our target audience and generally make it more enjoyable for them to watch and listen to. Our audience feedback was a very useful and an important part of creating and editing our media product so it is of the highest standard possible. Many people who watched our opening sequence and gave constructive criticism to help us improve suggested that we make the overlapping of the score and soundtrack more consistent and subtle. They also suggested that some of the shots were too quick and that we should make them longer to help the audience understand the story a bit better. My group and I followed through with their suggestions as the people who were giving us feedback fitted in to our target audience age group therefore we saw the importance of making the film appeal to them as much as possible. The subgenre of our media product was crime thriller. Specific conventions we included to make it appeal more to our target audience was having a urban soundtrack.











